Website Optimisation and Search Engine Optimisation

 

Search engine optimisation is an absolutely crucial part of any website development and we include all in-code optimisation techniques as standard as well as plenty of advice for the ongoing process of making sure your website is being found online.

 

All of our websites come fully in-code search engine optimised as standard. Plus we can advice on ways to take advantage of free online tools to maximum your online reach. If you require additional help in the form of search engine submissions or Google Adword campaigns, we can help with that as well.

 

 

HOW WE CAN HELP YOUR BUSINESS TO GAIN MAXIMUM ONLINE PRESENCE

 

What is in-code Search Engine Optimisation?

 

  • This means that all the special tags that the search engines look for when scanning a site for its search engine databases will be present on every page of your website. These include meta-tags, title, link and alt tags.

    >> read more about in this our Search Engine Optimisation (PDF)

 

 

What are keywords and why are they important?

 

  • The key to a successful online presence and an effective search engine optimisation strategy is by having relevant keywords.

    Very simply put the best keywords are those that most accurately reflect the words and phrases that your online visitors will use to search online for your website.

    Search engines use keywords from your website text content and specially tagged code to establish a ‘theme’ that helps it to rank each page of your website. Amongst other indicators, the strength of your ‘theme’ combined with relevant and credible back links leading back to your site will establish your rank within the search engines for your keywords. Most often a web designer/developer would implement the search engine specific tags within the site’s code that is unless your website’s content management facility allows you access.

    By creating your own list of relevant keywords you’ll find it easier to tap into your pool of online customers. You’re likely to find that your website traffic will increase and it will be far more targeted and therefore they will be far more likely to want to engage in a relationship with your business.

    >> find out why your keywords are absolutely crucial to your online success (recent blog post)

 

TIP: You can see any website’s meta-tags by clicking on the View or Page menu’s in your browser then selecting the option that says, ’source’ or ‘page source’. The code will open in your text editor.

 

 

 

 

However building your online presence is about more than having just a website. At the very heart of your business's online identity sits your website but today there are so many tools available for small businesses to use that cost in time rather than money, that will help bring in potential customers to your website and build up your online reputation. Read more about these online social media tools here...

 

 

 

We're happy to tell you a little more about what optimisation means and how it works with your website.
>> please contact katproductions: give us a call T: 01482 864064 or send an email to Kat