Does your website truly reflect your business?
You’ve probably heard the line that these days ‘people buy from people’ and this is one distinct advantage that a small business has over a larger one because often you ARE the business! And your passion is relayed as such.
So as the owner of a smaller business, it is really important that your web presence reflects your personality and passion and, of course, what your business does while providing the type of information that your customers are wanting to find. Google is particularly interested in helping businesses that are actively helping their customers online.
As people become more savvy about the way they spend their hard earned pennies, never has it been so important to showcase your business online with the same professionalism that you sell yourself and your business when you’re face to face with a customer.
Our websites look great, are clean and customer focused, competitively priced, professional and most importantly, effectively search engine optimised. We spend a great deal of time understanding why and how you do business so that your website becomes an effective and useful representation of you.
We build all kinds of websites
We build websites for your business (and not for our portfolio). This means that we listen to what you say, ask lots of questions and put forward options that will work best for you. In other words, we don’t try to ‘fit’ you into a specific web product. If we don’t have a way to help your business with a website, we can certainly point you to someone who can and give you some tips about how to manage the process.
We can provide a wide variety of web solutions for your business like:
- information based websites
- simple online shops
- content managed websites
- business blogs – set up and training
- social media – set-up, training and consultation
- email newsletters – using Mailchimp.com we can set up your email newsletter templates, and help you manage the process of getting your news out to your customers
Here’s some other considerations when planning your website
Depending upon your website package, katproductions can provide web hosting and we partner with a local web host that provides a full and secure service and support package including daily backup of the website and email facility.
A domain name is a website address like www.katproductions.co.uk. It is what people use to find your business on the internet usually by typing it into a browser. Registering a domain name is normally a very simple process, requiring you to choose the name you’d like, then searching on a domain name provider’s website to find out if it is available, then registering it (this requires an annual renewal fee). We purchase the majority of domain names (within individual accounts) on behalf of our clients from www.123-reg.co.uk one of the largest domain name providers in the UK. They are part of a very large company based in the UK, very competitively priced and make some efforts towards being eco-friendly. Providing the domain name is paid for, it always remains in your control.
To search for your domain name please see www.123-reg.co.uk
Where desired we incorporate Google Analytics into the websites that we build. This gives you a fully comprehensive and free statistical package that will tell you everything you need to know about who is visiting your site and when and how they got there, how long they’ve stayed and which page they left from. For more information please visit www.google.co.uk/analytics
Website Optimisation (SEO)
As a standard part of our service all the websites we design and build are coded to ensure that they are search engine friendly. We help you figure out your keywords and show you how to use these effectively when building your own online presence. Plus we can talk to you about other ways of increasing your online profile to drive more targeted traffic back to your website (ie. social media)… read more about website optimisation by clicking here.
We’d love to hear from you to discuss any questions, requirements or thoughts you might have before embarking on Internet journey! Please contact katproductions