Website optimisation

Website Optimisation (SEO)

Search engine optimisation is an absolutely crucial part of any website development and we utilise all the expected optimisation techniques on your website as standard as well as giving you plenty of advice for the ongoing process of making sure your website is found online.

Plus we can advise on ways to take advantage of free online tools like social media to maximum your online reach. And if you require additional SEO help in the form of search engine submissions, online advertising or Google Adword campaigns, we can point you in the direction of people that can help your business with that as well.

So what is Search Engine Optimisation?

To you SEO is really about marketing your website on the internet so that your business is easily found online or, in other words SEO is concerned with how well your website ranks when searched for via search engines like Google.

It’s about using tools and techniques to enhance your web site and online presence to make it more desirable to the search engines. The search engines use a complex and constantly changing algorithm (formula) to determine where your web pages rank against the keywords that your customers use to find you. SEO these days is about good keyword selection and placement, backlinks, mobile responsiveness and social media usage.

Google’s algorithm boils down to this simple question – how well does your website or online presence help your customers? The search engines want to deliver web pages in their search results that help people, not frustrate or annoy them. Afterall, Google is a business too.

Good search engine optimisation should have your website showing on a search engine within a few weeks to a few months (depending on how much you have to compete for your keywords), and it is fair to say that it does require some continuous effort.

What are the expected optimisation techniques for a website?

This means that when we build your website or help with your online presence, we utilise all the the special tags and areas that the search engines look for when scanning a site for its search engine databases. These include things like meta-tags, title, link and alt tags. Plus we’ll give you a guidance as to the importance of your keywords in all aspects of your online presence whether that’s using them in your webpage content or in your social media posts.

What are keywords and why are they important?

The key to a successful online presence and an effective search engine optimisation strategy is by having relevant keywords.

Very simply put the best keywords are those that most accurately reflect the words and phrases that your online visitors type into a search engine to find your website.

Search engines look for keywords on your webpages and specially tagged code to establish an idea of what your business is about to help it to rank where each page of your website will appear on any search engine search result pages. Amongst other indicators, the strength of your keywords combined with relevant and credible back links leading back to your site, and your use of social media will establish your rank within the search engines for your keywords. A good web designer would help you understand the importance of keywords and will show you how to manage these within your website.

By creating your own list of relevant keywords you’ll find it easier to tap into your pool of online customers. You’re likely to find that your website traffic will increase and it will be far more targeted and therefore they will be far more likely to want to engage in a relationship with your business.

Read our blog post about why your keywords are absolutely crucial to your online success.

Using Social Media to build your online presence

These days building your online presence is about more than having just a website. With the advent of social media it is crucial that your business looks at using this as a marketing tool that will help bring in potential customers to your website and build up your online reputation. Read more about these online social media tools here

What is a mobile responsive website?

Recent research has shown that users become increasingly frustrated if the site they’re looking at on their mobile device doesn’t work. It might look too small or make the user scroll every which way to read the content. Alternatively, a mobile-friendly version is readable and immediately usable. Because of this and Google’s drive to have ‘helpful’ websites listed in their search results, they’ve recently altered their ranking algorithm to give advantage to sites that offer a mobile friendly to mobile web users. Good web agency’s won’t charge you extra to have this functionality as part of your new website build.

Click here to see if your site is considered mobile friendly by Google.

We’re happy to tell you a little more about what optimisation means and how it works with your website. Please contact katproductions here.